James is a director working across music videos, short films, branded and cultural content. His work aims to blend cinematic and often surreal visuals with narratives focusing on youth, love, and identity.

He has screened at festivals including BFI Future Film Festival, Aesthetica Short Film Festival and Raindance, and venues including the BFI, BAFTA and the ICA. Following being selected by BAFTA as a Guru Film Pro in recognition of his work as an emerging director, he continues to develop his craft and is currently working with several emerging artists having recently completed an EP film (a four-part music video story) for Island Records/UMG.